এসপায়ার টু ইনোভেট (এটুআই)

National Helpline 333 is a centralized, voice-based platform for information dissemination grievance redress and service application assistance introduced by Aspire to Innovate (a2i) under the ICT Division of the Government of Bangladesh. It is designed to ensure that every citizen, regardless of internet access or digital literacy, has round-the-clock access to accurate government information, essential services, and mechanisms to report grievances.

With more than 60% of the population lacking reliable internet connectivity, 333 plays a vital role in bridging the digital divide by offering an inclusive, user-friendly channel to interact with the government. By dialing 333 from any mobile or landline phone, citizens can receive verified information on government services, lodge complaints on social issues (e.g. child marriage, violence against women and children, environment pollution, drug abuse, food adulteration, eve teasing etc.), obtain assistance during national emergency or natural calamities, and request online service application assistance—all without needing to visit government offices.

Since its inception on April 12, 2018, 333 has managed over 100 million calls related to government information and services, 150,000 for social issue prevention, 164 million for emergency assistance, and numerous others for health inquiries, digital commerce, cyber security assistance, and more.

With AI-powered voice bots, omnichannel communication, and multilingual support, 333 continues to evolve as a citizen-centric and inclusive platform, advancing the vision of an inclusive Bangladesh. It ensures no citizen is left behind, upholding the principles of equitable development and contributing directly to the achievement of the Sustainable Development Goals (SDGs).